Hygge: The art of living in the moment
The word Hygge (pronounced “hu-ga”) is of Norwegian origin, and although it has no direct translation into English and Spanish, its meaning is related to coziness and well-being. As Denmark has very long and cold winters, if you ask a Dane what Hygge is, they might tell you that it consists of sitting by the window watching the snow fall while drinking a glass of wine.
However, we may practice it any time of the year. February 28th is Hygge Day, the perfect excuse to experience it. How? The book Hygge: Happiness in Small Things, by Meik Wiking, proposes a manifesto based on ten essential aspects:
A hygge moment can be range sharing a meal with friends at home. Also, go to a sauna with your partner and enjoy a glass of chilled Gran Reserva Sauvignon Blanc; take a bath surrounded by lit candles while reading your favorite book. It can also be watching the sunset on the beach wrapped in a blanket while you feel the sea breeze on your face and your bare feet touching the sand. Cold weather is not necessary to experience Hygge. We can also create outdoor moments in nature or in the middle of summer. It’s all about an attitude toward life.
In the case of wine, which we usually drink with a meal and in social situations, the invitation is also to enjoy it alone. Now that you know Meik Wiking’s Manifesto, you can take the opportunity to create an intimate moment, for example, enjoying a glass of Gran Reserva Carmenere and forgetting your worries for a moment.
The idea is to relax, feel comfortable, and be free. As you can see, you don’t need much to enjoy life’s little pleasures.
We comply with the highest standards of verified social and environmental performance, transparency, and legal responsibility to balance benefit and purpose.
We adopt an Impact Business Model, creating beneficial links between business, community, and environment.
The Gran Reserva vineyards are an important part of the project to conserve native forest areas and protect local biodiversity. Our native forests have the ability to retain rainwater and control the kind of climate change that results from water shortages.
We take care of 1,432 hectares of protected forests and, on average per vineyard, a total of 105 species of fauna and 48 species of registered flora.
Our effort to preserve nature begins with responsible water consumption. 99% of the water we use comes from surface and subterranean sources.
Our vineyards are drip irrigated, which translates to a 90% efficiency on water consumption, and over the past 3 years, we’ve reduced our water footprint by 10%.
All of our winemaking processes require the use of energy. Our choice to invest in clean, renewable energy reflects our desire to co-create a sustainable planet for the future.
100% of the electricity used to make the wines in the Gran Reserva collection come from renewable sources, including solar energy.
Concha y Toro has been certified under the Wines of Chile Sustainability Code since 2012, which means that our vineyards are officially recognized as sustainable vineyards.
The wines in our Gran Reserva collection are crafted entirely from estate-owned grapes in sustainably managed vineyards.
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