Gran Reserva lands in the Chinese market with a symbolic launch
The new Concha y Toro Gran Reserva brand was launched in China during a spectacular dinner. Key clients and the media could taste the wines and learn about the brand and its commitment to biodiversity.
The event format was an immersive experience inspired by the brand’s essence, in which the rivers of Chile were celebrated with messages linked to sustainable development and environmental protection. The black-necked swan, an icon of our Gran Reserva brand, inspired a stunning dance performance during the launch.
Master of Wine Edward Ragg guided the attendees in tasting the three varieties released in this launch: Concha y Toro Gran Reserva Sauvignon Blanc 2021, Concha y Toro Gran Reserva Carménère 2020, and Concha y Toro Gran Reserva Cabernet Sauvignon 2020.
We comply with the highest standards of verified social and environmental performance, transparency, and legal responsibility to balance benefit and purpose.
We adopt an Impact Business Model, creating beneficial links between business, community, and environment.
The Gran Reserva vineyards are an important part of the project to conserve native forest areas and protect local biodiversity. Our native forests have the ability to retain rainwater and control the kind of climate change that results from water shortages.
We take care of 1,432 hectares of protected forests and, on average per vineyard, a total of 105 species of fauna and 48 species of registered flora.
Our effort to preserve nature begins with responsible water consumption. 99% of the water we use comes from surface and subterranean sources.
Our vineyards are drip irrigated, which translates to a 90% efficiency on water consumption, and over the past 3 years, we’ve reduced our water footprint by 10%.
All of our winemaking processes require the use of energy. Our choice to invest in clean, renewable energy reflects our desire to co-create a sustainable planet for the future.
100% of the electricity used to make the wines in the Gran Reserva collection come from renewable sources, including solar energy.
Concha y Toro has been certified under the Wines of Chile Sustainability Code since 2012, which means that our vineyards are officially recognized as sustainable vineyards.
The wines in our Gran Reserva collection are crafted entirely from estate-owned grapes in sustainably managed vineyards.
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