Gran Reserva lands in the Chinese market with a symbolic launch

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Concha y Toro

gran reserva asia launch

The launch dinner sought to capture the spirit of sustainability and harmony with the environment that characterizes the brand.

The new Concha y Toro Gran Reserva brand was launched in China during a spectacular dinner. Key clients and the media could taste the wines and learn about the brand and its commitment to biodiversity.

Gran Reserva Asia Launch

The event format was an immersive experience inspired by the brand’s essence, in which the rivers of Chile were celebrated with messages linked to sustainable development and environmental protection. The black-necked swan, an icon of our Gran Reserva brand, inspired a stunning dance performance during the launch.

Gran Reserva Asia Launch

Master of Wine Edward Ragg guided the attendees in tasting the three varieties released in this launch: Concha y Toro Gran Reserva Sauvignon Blanc 2021, Concha y Toro Gran Reserva Carménère 2020, and Concha y Toro Gran Reserva Cabernet Sauvignon 2020.